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질문 # 68
You need to ingest some customer data into SAP Customer Data Platform while observing data compliance regulations.
What needs to be configured inside SAP Customer Data Platform before you can do this?
Note: There are 2 correct answers to this question.
정답:B,D
질문 # 69
Which query syntax is correct when searching for users in SAP Customer Data Platform?
정답:A
설명:
When searching for users in the SAP Customer Data Platform, the correct query syntax to use would be:
B . select * from profile where profile.email = 'someuseremail@emaildomain.com' This syntax is designed to query the customer profiles based on a specific email address, where profile.email refers to the email attribute within the customer profiles. This query retrieves all profiles where the email address matches the specified value.
Using this syntax ensures that the query is correctly formatted and targeted, allowing for efficient retrieval of customer information based on specific attributes within the platform.
Reference:
SAP Customer Data Platform documentation on query syntax and searching for customer profiles.
Technical guides and reference materials on constructing and executing queries within the SAP Customer Data Platform.
질문 # 70
What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2 correct answers to this question.
정답:C,D
설명:
Customer Data Platforms (CDPs) are designed to address a variety of challenges related to customer data management and utilization. Some valid concerns that CDPs aim to solve include:
A . Missing enterprise consent and preference management system: CDPs provide robust mechanisms for managing customer consents and preferences across multiple channels and touchpoints. This capability ensures that customer data is used in compliance with privacy regulations and in alignment with individual customer preferences, enhancing trust and engagement.
B . Too many data silos: One of the core functions of a CDP is to break down data silos by aggregating customer data from various sources into a unified customer profile. This consolidation enables a more comprehensive and actionable view of the customer, supporting personalized engagement and more effective data analytics.
CDPs address these concerns by providing a centralized platform for managing customer data, enabling businesses to deliver more personalized and compliant customer experiences while gaining deeper insights into customer behaviors.
Reference:
SAP Customer Data Platform documentation on consent management and data integration capabilities.
Industry best practices on utilizing CDPs to overcome challenges related to data silos and consent management.
질문 # 71
How is the Contextual Profile view used in SAP Customer Data Platform?
정답:B
질문 # 72
A known customer buys a TV that is delivered late. SAP Customer Data Platform is configured to ingest the customer data for late deliveries so that the business can react and keep good customer satisfaction metrics.
Which type of customer profile is best to use in this scenario?
정답:B
설명:
The Unified Customer Profile within the SAP Customer Data Platform is designed to provide a comprehensive view of the customer by unifying various types of data from multiple sources. This profile type is best suited for scenarios where businesses need to react quickly to specific customer situations, such as late deliveries, to maintain customer satisfaction. By leveraging the Unified Customer Profile, businesses can access all relevant customer information, including activity indicators and segments the customer is part of, which is essential for timely and effective customer service.
Reference = The explanation aligns with the information provided in the SAP Customer Data Platform documentation, particularly in the sections discussing customer profiles and identity resolution123.
The Unified Customer Profile (UCP) is ideal for this scenario. Here's why:
Consolidated Data: The UCP integrates data from various sources (e.g., CRM, e-commerce, delivery systems) to create a comprehensive, 360-degree view of the customer, including their purchase history and the late delivery event.
Real-time Updates: The UCP can be updated in real-time as new data, like the late delivery information, becomes available.
Actionable Insights: The UCP enables the business to quickly identify affected customers and trigger appropriate actions for service recovery (e.g., personalized apologies, compensation), maintaining customer satisfaction.
Reference:
SAP Help Portal: Unified Customer Profile in SAP CDP (Find the latest documentation on the SAP Help Portal)
질문 # 73
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